Korda Products History
It’s fair to say that few (if any) manufacturers have had the same profound and positive impact on modern era carp angling as Korda Developments.
With its distinctive green and black logo, those trademark glasses wrapped around the letter ‘o’, the Korda brand is inextricably linked with much of the terminal tackle that we take for granted today.
And thanks to sponsored TV shows such as ‘Thinking Tackle’, ‘Monster Carp’ and ‘The Big Fish Off’ - the latter airing on terrestrial TV, and now into its second series - the company is singlehandedly responsible for attracting more newcomers to the sport than any other in recent memory.
Indeed, it’s that drive to appeal to, encourage and educate beginner-anglers which underpins founder and Managing Director Danny Fairbrass’s current projects.
Embryo Angling Habitats, for example - a not-for-profit organisation formed and personally funded by Danny that is committed to creating a portfolio of affordable ‘syndicate’ style fisheries that are accessible to anglers on tighter budgets.
And of course the Carp Academy, through which members of the Korda team coach and mentor groups of aspiring carp anglers, aged 13 to 17, at some of the country’s premier venues.
Factor in the company’s sponsorship of Carp Team England - the UK’s carp match fishing squad - and even the most ardent (not to say, envious) of critics could not deny the influence that Korda in general, and Danny in particular, have had on the evolution and growth of carp angling in the UK and beyond.
Yet, as is so often the case, the company’s origins are somewhat more modest, stretching back two decades, to the early 1990s, when Danny began making and selling leads to anglers on his local lakes.
As interest, and demand from tackle stores, grew, Danny was prompted to commission a series of custom lead moulds - so as to realise his own unique designs - and Korda Developments was born.
Other Korda Fishing Tackle quickly followed.
In 1996, Danny released the company’s first tail rubbers, together with a new-style coated lead which offered more effective camouflage (the rationale behind many of the firm’s later innovations).
Next came the Funnel Web PVA System, arguably the angling world’s most copied product, together with lead clips, the Eazi-Stik throwing stick and IQ fluorocarbon hook link.
No small achievement. But of course no man is an island. And Danny was joined in 2001 by renowned carp angler Damian Clarke, who brought his own unique expertise to bear.
Just two years later, Korda released the first instalment in its ground-breaking Underwater DVD series, which ‘drew back the curtain’; offering unique insights into the way that carp feed and how tackle and bait really behave, in a ‘live’ fishing situation.
The die was cast.
Ali Hamidi was selected shortly thereafter to head-up the company’s new marketing department, leveraging his broadcasting expertise and ‘little black book’ to produce the inaugural Thinking Tackle carp fishing TV series a year later.
Ten seasons of Thinking Tackle have since aired. And the product range has grown exponentially, to include the industry’s most comprehensive range of carp fishing terminal tackle, as well clothing, metal ware, bite indication, books and DVDs.
Each and every Korda product results from the company’s unremitting mission, either to innovate new - or to improve upon existing - tackle to help anglers catch more and bigger carp.
And each of those products is tested thoroughly, by the country’s best known carp anglers - including the likes of Simon Scott, Darrell Peck, Tom Dove and many more - before being released onto the market.
Given all this, it seems likely Korda’s influence on the carp angling scene will only grow over the years to come, reinforcing the company’s market-leading position worldwide.